Whether you are starting a new company/business just like many, you might ask yourself, “do i really need a website? for my business?” if so why?
While living in the digital world, every business owner needs a website unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising, but do you have the time and basic “know how” to get on with it? Wouldn’t you rather assign that task to someone else? Ergo Dextatek Limited.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
With so many low-priced online services, there’s really no excuse to keep putting it off.
It has become common nature of people that they google to check a company or brand (to learn more about them) before they do business with them (hire them for a project or purchase goods from them). The business website is not only about selling goods to the clients, but it is also about providing existing customers and prospects with more information about your business…
Still not sure how having a website will help you grow your business?
Here are 11 reasons why it is important
- Your customers expect it.
If this were the only reason on the list, it would be enough. Seven out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
- It provides social proof.
90% of consumers claim that online reviews influence their buying decisions.
You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
- You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
- Cost-Effective Solution(s).
When companies come into the market, they spend thousands of dollars creating brochures and distributing them. Instead of spending thousands of dollars in a single advertisement, owning a website for your business can prove to be helpful for you in the long run. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections or even through the flyers you have distributed, they usually go online still to get more information and learn more about your brand to see what benefits doing business with you holds for them: Your website is usually a final touch point in converting potential customers to actual customers.
- You don’t need extensive coding or technical skills.
Because WordPress — and a number of other content management system platforms exists – this allows website developers to quickly build websites and teach business owners how to manage their website content themselves without having to pay someone separately to do that.
- Your competitors probably have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So, if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
- Put up the ‘closed for business’ sign NEVER again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — and not limited to 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
- You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted leather women’s bags in Lagos.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
- Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
- Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
- Read no 10 again.
Yep! That’s all folks.
Talk about under promising and over-delivering… We said we were going to give you 10 reason and we ended up giving you 11, oh mhen! Are we awesome or what? It’s as though freely giving is just part of our DNA *winks* lol.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get in touch with us to get you started. We have a promo currently running that offers our array of services as a combo at a highly discounted price: Website development, 1-year domain name registration, 1-year web hosting, logo design and branding, business cards design for a whooping price of N80k.
Originally, if you were to get these services separately it will cost more than double the price.
Click here to read terms and conditions of this promo and Sign up for it.